Next
Prior to launching a large-scale capital campaign, the Museum of Science and Industry hosted brainstorming sessions to envision the future of the Museum with its leadership teams—including internal staff to the Board of Directors, President’s Council members, and community leaders. Participants were encouraged to think about “what’s next” through a series of guided exercises and discussions.
Identity Development
The Next identity was created to provide a branded visual link back to MSI for the series of off-site events, and to serve as an inspiring jumping-off point for future-thinking participants.
The selected mark was initially sketched by the supremely talented Jill Mars. Final deliverables included both print and digital elements such as digital presentations, signage and print pieces.
Next Notebook
Visioning Session Placemat
Next Notebook Interior
Letterhead