The Age of Invention allowed for a lighthearted approach to an event newly billed as “creative black tie.” The design strategy evolved to reflect the updated brief. The typography remained sophisticated, but also spunky. Hand-drawn pattern elements and confetti shapes added a bit of whimsy. And, the bright, inviting color scheme provided an unexpected pop of color.

Deliverables covered a wide range of needs and included a variety of formats, including both print and digital elements. Digital presentations, emails, web graphics, lower thirds for video, digital background screens for filming, food packaging, recipe cards, a program book, swag bag items (stickers, coasters, confetti!), and guest photo props were all part of the final package of assets that brought the black-tie experience directly into guests’ homes.